Havas Edge needed to add digital creative to their traditional advertising offerings. As Sr. Creative Director, I built the agency’s digital creative practice that expanded offerings to include digital video, social, display, and web campaigns. This grew agency revenue through delivery of strategically-grounded, multi-channel campaigns that increased conversion. Campaigns were delivered via broadcast TV, OTT/CTV, audio, social, display, web, email, localized content, print, in-store display, and out-of-home content with the goal of building client brands, while simultaneously growing their business.

I oversaw creative strategy, ideation, design, scriptwriting, video and photo shoots, post-production, and testing for data-informed, performance-focused integrated campaigns across multiple industries. Clients included Gartner, Teladoc, Coravin, New York Life, SoClean, and The Hartford. I directed concept development, research, copywriting, visual design, content strategy, digital strategy, and testing. I also selected/collaborated with film directors and third-party vendors, while overseeing production. Below are a few spots I created that increased conversion and brand engagement across all channels.