As Sr. Creative Director at Havas Edge, I led multi-channel campaigns for The Hartford Insurance that were delivered as broadcast television spots, OTT/CTV, radio spots, and social ads. The Hartford needed campaigns to increase conversion of their auto and home insurance policies marketed to AARP members, while simultaneously making the brand more relatable with their target audience. I directed concept development, copywriting, design, selecting/collaborating with film directors and third-party vendors, overseeing production, and all the fine details that come with making a spot that performs while elevating the brand. I also handled still photography on set. The result of these campaigns was increased engagement and conversion via web and phone calls.